Rovio Entertainment has announced an innovative distribution plan for its new animated series, “Angry Birds Toons,” which will be integrated into its game apps in addition to airing on traditional TV and video-on-demand networks.
In an industry first, Rovio is planning to launch a dedicated video channel in all of its Angry Birds game titles on smartphones and tablets. Fans will be able to watch episodes through their Rovio games once they download the latest game update.
The new series will makes its debut Saturday on television networks worldwide and Sunday on VOD services and in Angry Birds apps.
Among the TV networks that will be carrying the new series are FOX8 in Australia, JEI TV in Korea, ANTV in Indonesia, Cartoon Network in India, MTV3 Juniori and MTV3 in Finland, the Children's Channel in Israel, 1+1 networks in Ukraine, Gulli and Canal J in France, SUPER RTL in Germany, TV2 in Norway, Canal 13 in Chile and Gloob in Brazil.
“Angry Birds Toons” will also be available via all of Comcast's video platforms in the U.S. including Xfinity on Demand and globally on Samsung Smart TVs. The series will be arriving on Roku boxes and other VOD platforms at a later date.
“We’ve long wanted to tell our fans the story of the Angry Birds and the Bad Piggies, to introduce their personalities and their world in detail,” says Mikael Hed, chief executive officer, Rovio. “We’re delighted to introduce all this through our new channel, with easy and instant access to the stories in the palm of your hand. With over 1.7 billion downloads, we can reach a far wider and more engaged global audience than traditional distribution would allow. Launching the channel, and partnering up with some of the best video-on-demand providers and TV networks, is an important milestone for us on our journey towards becoming a full-fledged entertainment powerhouse.”