Rovio Entertainment and frozen yogurt chain TCBY are collaborating on a summer promotion featuring Angry Birds.
Angry Birds-inspired flavors will roll out one a week, with Red’s Birdberry yogurt, Piggies' Sour Apple sorbet, Chuck’s Bananabird sorbet and The Blues’ Cacaw Cotton Candy yogurt available at all TCBY shops across the U.S. from July 17 to Sept. 10.
TCBY will also host a digital sweepstakes in an Angry Birds app on its Facebook page where contestants can enter for a chance to win a grand prize trip Angry Birds Space Encounter at the Kennedy Space Center. After entering, contestants will have a chance to spin a virtual prize wheel for a shot to instantly win hundreds of prizes, including Angry Birds plush toys, key chains and TCBY gift cards.
“For kids, summer is all about fun. This Angry Birds partnership is the perfect way for us to join in on the festivities,” says Kelly Miano, director of marketing, Famous Brands International, owner of TCBY.