ANA to Buy BAA

The Association of National Advertisers is planning to acquire the Brand Activation Association in a deal that has been approved by both organization’s boards of directors.

The acquisition reflects the long-term strategies of both organizations to extend marketing capabilities and intellectual brand-building capital through increased scale, focused resources and broadened leadership.

The memberships of both organizations are expected to formally ratify the acquisition at their respective membership meetings in June.

 

AddThis