Anchor Bay Entertainment has teamed up with Minute Rice and Amtrak to promote the release of the newest “Chuggington” DVD, “Explorer Koko,” which hits shelves May 6.
Minute Rice will offer a $2 discount off of any “Chuggington” DVD from May to December. White rice cartons will display a call out for the DVD and feature DVD art as well as a Chuggington-themed recipe and activity.
Amtrak will bring “Explorer Koko” signage to train stations across the U.S. from April to June and will display counter cards with coupons for $2 off of any “Chuggington” DVD. The promotion will kick off May 10, National Train Day.