American Greetings and Richline Brands are teaming up to develop a new line of jewelry featuring artwork from the company’s array of greeting card designs.
The jewelry line will be sold under the American Greetings Design Studio brand.
“We have a long-standing history in the licensing business, and have recently seen a dramatic increase in the success of our offerings. With this new partnership and the appointment of Cindy Cohen Witting to vice president of licensing we are able to give this growing sector of Richline Brands, which currently includes relationships with Marie Claire and the NFL, the attention and resources it deserves,” says Mark Hanna, chief marketing officer, Richline Group.
“The timing of this new partnership and internal reorganization could not be better. We’ve had tremendous success with our current exclusive collections and will now be able to centralize our efforts as we seek to build new and expand existing licensing partnerships,” says Witting.