All American Takes On Jen Widerstrom

Jen Widerstrom, a health and fitness trainer and co-star of “The Biggest Loser,” has appointed All American Licensing to represent her brand for licensing.

All American will now work to develop a range of health and wellness products for the trainer–including fitness apparel and footwear, equipment, fitness media, accessories and nutritional and health related products.

The agency will also represent Widerstrom for endorsements.

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