Alessandra Ambrosia Expands into Swim

Supermodel Alessandra Ambrosio, in partnership with Silver Sunrise and Cherokee, is adding to her lifestyle brand with a collection of swimwear.

Created in partnership with The Lunada Bay Corporation, the line of ále by Alessandra line will include swimwear and cover-ups.

The new collection follows the recent launch of an apparel line at specialty retailer Planet Blue.

“This brand representation and category expansion is another step forward for the Cherokee Group,” says Henry Stupp, chief executive officer, Cherokee Group. “We remain very confident that our overall brand initiatives, marketing efforts and increased support from our partners position us well for continued growth. We look forward to further expanding and developing this brand into new geographies and categories.”

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