ALA Names Asian Award Winners

The Asian Licensing Association hosted its annual Asian Licensing Awards event Jan. 7 during the Hong Kong Toys and Games Fair.

The winners include:

  • Best Property in Asia: Doraemon, Fujiko Pro
  • Best Asian Property: Rilakkuma, San-X
  • Best Licensee (tie): SpongeBob SquarePants tissue products from Vinda International and the Iron Man 3 collectible figure series from Hot Toys
  • Best Licensing Agent: Pacific Licensing Studio representing Warner Bros. Consumer Products
  • Best Promotion Campaign: Monsters University and Toy Story loyalty program, The Dairy Farm Company–7-Eleven
  • Best Young Property–Attack on Titan, Kodansha

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