The Aird Group has released a game app for its kimmidoll Junior brand, in a deal brokered by Early Bird Licensing, TAG’s agent in the Nordics.
The “kimmidoll Junior” app is now available for iOS devices in English, German, French, Spanish, Italian and Scandinavian languages.
In the new game, kids become friends with as many kimmidoll juniors as possible by playing different games in kimmitown. Players can also create their own customized kimmidoll junior and decorate her virtual home.
“The Nordic countries are in the leading edge for digital development, and we are so happy to have found a cooperation with a Nordic player for kimmidoll Junior,” says Louise Lindqust, partner, Early Bird Licensing. “The app also opens interesting cross-promotional activities with other kimmidoll Junior licensing partners and retailers, and it will provide a great opportunity to enhance the brand further for the target group.”