AGP Signs Brazil DTR Deal

American Greetings Properties has teamed with Brazilian retailer Lojas Riachuelo for a new direct-to-retail deal for Strawberry Shortcake children’s apparel, bedding and accessories.

Exim Licensing Group, AGP’s licensing agent in Brazil, negotiated the new partnership.

Strawberry Shortcake gear is now available in the retailer’s 182 stores throughout the country. Product includes apparel, bedding and accessories for little girls.

"Strawberry Shortcake, known as Moranguinho in Brazil, has been growing stronger year after year in the hearts of the Brazilian consumers," says Celso Rafael, executive vice president, Exim Licensing Group. "Expanding its retail footprint with Lojas Riachuelo completes perfectly our strategy to partner up with the top retailers in our country."

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