American Greetings Properties is planning a major expansion of the Care Bears line during the back-to-school season this fall with a range of new product partners.
The raft of new deals follows a year of robust activity for the brand that included the international premier of the animated series “Care Bears: Welcome to Care-a-Lot,” the introduction of a new Care Bear–Wonderheart and significant growth in South America.
FAB Starpoint will kick off 2013 Care Bears push with a line of backpacks, tote bags and luggage.
Other partners include Tin Box Company of America for carryalls, lunchboxes, wastebaskets and tin lockers; Sky High International for back-to-school stationery and stickers; Karmin International for puzzles; and Jumpin Jammerz for Care Bears footed pajamas.
“We are entering the New Year with a lot of momentum for the Care Bears, and these new partnerships continue to build the program in fun and exciting ways for consumers,” says Lindsay Martinez, director of domestic licensing, AGP. “This is just the start of what we anticipate will be a great year for the brand.”