AG Properties, the licensing division of American Greetings Corporation, is kicking off a worldwide QSR promotion with Burger King for the Care Bears brand. The promotion is launching this spring around the globe.
Burger King customers can expect to receive one of four Care Bears premiums with purchase of a BK Kids Meal. The promotion is tied to the series “Care Bears: Welcome to Care-a-Lot,” which airs on the The Hub in the U.S.
“We are very excited about this partnership with Burger King restaurants for a Care Bears Kids Meal promotion,” says Carla Silva, vice president of global licensing, American Greetings Properties. “The Care Bears are internationally recognized pop culture icons, and we are happy to be able to bring the cheerful bears to fans around the world.”