American Greetings Properties has expanded its partnerships with two existing licensees in Brazil and Panama for its Strawberry Shortcake, Care Bears and Holly Hobbie & Friends brands.
The deals were negotiated by AGP’s agent in the region, Exim Licensing Group.
Campestre Campestre Confeccao e Comercio, already a licensee for Care Bears in Brazil, is now planning backpacks for Holly Hobbie & Friends. Campestre currently maintains a roster of Care Bears products that includes stationery, apparel, publishing, health and beauty and footwear.
In Panama, AGP and Exim have renewed their partnership with Productos Panameños for stationery items featuring all three properties.
“The appeal of these classic brands in the region is timeless, and we continue to develop comprehensive programs for Strawberry Shortcake, Care Bears and Holly Hobbie & Friends,” says Carla Silva, vice president of global licensing, AGP. “As a result, we have lined up several solid, long-term licensees and expanded their presence in order to showcase our beloved characters in an array of categories.”