AGP Boosts Strawberry Shortcake Publishing

American Greeting Properties has signed a slate of new agreements for its Strawberry Shortcake publishing program in Asia, Europe and the Middle East.

“Publishing continues to be a top licensing category for Strawberry Shortcake with over 35 partners across the globe and growing,” says Carla Silva, vice president, global licensing, AGP. “These partnerships ensure that we continue to be a global leader in the publishing space and add to the legacy of the Strawberry Shortcake brand as we connect with our fans around the world.”

In Asia, local agent Medialink has brokered renewal deals with Bongkoch Publishing Company in Thailand and Erlangga Group in Indonesia for storybooks, coloring and activity books and novelty books, among other formats. Mediacorp will continue to produce Strawberry Shortcake magazines in Singapore and Malaysia.

German licensee Panini Verlags will continue to manufacture several different formats of sticker albums and schoolbooks within Europe through local agent CPLG Germany.

In Italy, RCS has signed on as a new partner for picture storybooks, activity books, and novelty formats through CPLG Italy.

Finally, the Middle East will see the continued creation of coloring and activity books, storybooks, and puzzle books throughout Israel, the Gaza Strip and the West Bank via agent Point of View.

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