AG Properties, the intellectual property and outbound licensing department of American Greetings Corporation, are teaming with skate shoe company Osiris to debut a new line of special edition skate shoes featuring Care Bears characters for the 2015 Back to School season.
"Osiris Shoes are wildly popular among skaters and hipsters alike," says Brian Reid, chief creative officer, Osiris Shoes. "We know the Care Bears also have a massive appeal to our customer base, and believe our Care Bear kids will have a huge appeal at retail."
The skate shoes will combine Osiris' cutting-edge designs and creative styling with the Care Bears' iconic belly badges, colorful '80s style and vivid characters. The Osiris X Care Bears line will sell at major skate and apparel retailers that already sell the skate brand line.
"The Care Bears and Osiris partnership brings together two signature brand statements—skate fashion and character pop culture," says Lindsay Martinez, vice president, domestic licensing, AG Properties. "We are thrilled to offer fashionable footwear to our fans and look forward to the launch in 2015."