Aeropostale has launched a line of apparel and accessories from teen social media star Bethany Mota.
The 18-year-old Mota has established herself as a power player in the social media world over the course of four years with her charismatic personality and unique eye for popular trends. She has almost 4 million YouTube subscribers, 300 million video views, nearly 1 million Twitter followers and almost 2 million Instagram followers.
The Bethany Mota Collection launched Dec. 8 in stores and online in the U.S. and will continue throughout 2014. The line will include apparel, accessories and jewelry designed by Mota to reflect her own style and that of her fans.
"We are thrilled to partner with Bethany on her first-ever design collection," says Emilia Fabricant, executive vice president, Aeropostale. "She has a keen eye for fashion, is a social media phenomenon and is a wonderful role model. She connects with the teen girl and has been an Aeropostale customer herself for years. With that in mind, she is a natural fit for the brand."