Adidas has formed a long-term partnership with Oscar-nominated, Grammy Award-winning celebrity Pharrell Williams.
Adidas will collaborate with Williams' Bionic Yarn textile company, part of The Vortex Project, on an initiative with Parley for the Oceans to turn plastic debris from the seas into yarn and fabric.
Bionic Yarn will be used in some of Pharrell's upcoming Adidas Originals products, which will debut this summer.
"Working with an iconic brand like Adidas is such an incredible opportunity,” says Williams. “From the classic tracksuit, to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless.”
"I am truly thrilled to work with Pharrell. He is a pop culture icon who never fails to inspire, not just through his musical talent and craft, but through his many other interests,” says Dirk Schoenberger, global creative director, adidas Sport Style division. “He is the perfect fit for the multi-faceted company that is adidas."
Check out the teaser video for the collab below: