Adidas Partners with Selena Gomez

Adidas has appointed teen star Selena Gomez as the new global style icon and guest designer for its adidas Neo teen label, in a three-year collaboration deal.

Gomez will work with Neo to design and develop seasonal ranges beginning in fall/winter 2013. She will also be the face of four seasonal collections throughout the year, with the first debuting in February.

The new adidas Neo line will launch at retailers including Kohls, J.C. Penny and Famous Footwear in the U.S. in February will a full line of apparel and footwear.

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