Adam Levine Launches Fragrance

Maroon 5 front man and “The Voice” judge Adam Levine has partnered with ID Perfumes for his self-titled debut fragrance.

The scents for men and women will launch this month exclusively at Macy's in the U.S. The fragrance will also be available at Shopper's Drug Mart in Canada, with international distribution planned for later in the year.

Inspired by Levine’s personality and style, the bottle is shaped like a microphone with a cap of silver mesh.

"Both fragrances were shaped by Adam's discerning nose, while the bottles and packaging reflect his particular aesthetic sensibilities,” says Ilia Lekach, chairman and chief executive officer, ID Perfumes. “This debut fragrance collection is everything a signature scent should be: both a portrait and extension of the brand itself. Adam Levine for men and women is confident, deeply seductive and timeless."

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