Activision Unveils New Skylanders

Activision Publishing has revealed the newest installment to the Skylanders gaming franchise, which will reverse its gameplay pattern of bringing toys to life and let kids pull characters out of the digital world into the physical world.

“Skylanders Trap Team” will let Portal Masters seek out villains and pull them out of the game and into living rooms by capturing them in magical traps. Players can then send villains back into the game where they play as them to fight for good.

This new play pattern also gives players the option to switch between playing as a Skylander hero or villain.

“When we created ‘Skylanders,’ we invented a new category of play and, in the process, disrupted two industries–video games and toys,” says Eric Hirshberg, chief executive officer, Activision Publishing. “With each new Skylanders game, our commitment to continuous, disruptive innovation has led to surprising and delightful new ways for kids to play with toys and games. With ‘Skylanders Trap Team’ we’re no longer just letting kids bring their toys to life inside the game anymore. This time, we’re letting them pull their toys out of the game as well. We are confident this installment of Skylanders will once again redefine what’s possible at the intersection of the physical and virtual worlds.”

The game will include the Traptanium Portal, which will enable kids to not only bring their Skylanders to life, but also magically capture villains.

Fans can pre-order “Skylanders Trap Team” starting on April 23. The game will launch Oct. 2 in Australia/New Zealand, Oct. 5 in North America and Oct. 10 in Europe.

“Skylanders Trap Team” will be available for the Xbox 360, Xbox One, PlayStation3, PlayStation4, Nintendo Wii, Wii U and 3DS systems.

“When Activision first introduced the Skylanders franchise in 2011, it promised to re-define play by merging the physical and digital worlds,” says Richard Barry, executive vice president, chief merchandising officer, Toys ‘R’ Us. “The company delivered on that pledge with three blockbuster titles–all of which have been named to the annual Toys ‘R’ Us Holiday Hot Toy List–and is now poised to do it again with the introduction of ‘Skylanders Trap Team.’ We’re thrilled to continue as a marquee destination for Skylanders products, providing a comprehensive, global marketing and merchandising program, including our fully exclusive Legendary series of figures that will introduce Skylanders Trap Team to our enthusiastic customers this October.”

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