Activision Inks Skylanders Publishing Deals

Activision continues to expand the worldwide footprint for its Skylanders brand with a series of new publishing deals.

Crayola is planning branded Xtreme Coloring and Activity Pads; Immediate Media will publish the first Skylanders magazine in the U.K. this fall; IDW is on board to create a comic book series for the video game brand; and augmented reality company Zappar will bring the brand’s characters to life in the new Skylanders SWAP Force Official Guide.