Activision Expands European Footprint

 

Activision Publishing signed a trio of new agents and new licensees for the next iteration of its Skylanders franchise, “Skylanders Swap Force.”

The game developer announced that is has increased its European licensing portfolio by 117 percent since 2012 with more than 90 licensing partners.

To aide in future growth, three European agents have been brought on board for the Skylanders Giants and Skylanders Swap Force brands: CPLG for pan-Europe, NLC/MELC for the Nordics and Middle East and Plus Licens for CEE/Russia.

As “Skylanders Swap Force” launches this week in Europe, Activision has already signed up a two new licensees: PowerA video game and mobile accessories and Topps for collector cards.

Topps and PowerA join a roster of established European licensees that includes BDA, Penguin, Mega Bloks, Rubie’s, Vivid, Top Toy, Akroyd and TDP Licensing, Fashion U.K., Folat, Dreamtex, Gemma, Brand Mania, BBS, Belltex, IGS, Kinnerton, Kokomo, CoBrands, Lightbody of Hamilton, Leomil, Aventure Diffusion, Calego, Danilo, Only License, Master Gamer, TVMania, Winning Moves, Trademark, Safta, GB Eye, Zak and Zeon.

Activision is exhibiting at Brand Licensing Europe this week on the CPLG stand.

“Activision’s licensing program has grown tremendously in the past year. We are excited to be working with our agents here at BLE not only to connect with our current best-in-class licensees and retail partners, but to explore new opportunities as well,” says Ashley Maidy, vice president, global licensing and partnerships, Activision. “Licensing has allowed us to secure space outside of the traditional video game aisle, allowing for deeper integration at retail for our fans. We are focused on delivering cohesive and supportive extensions to our brands by working closely with our partners in Europe.”

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