Authentic Brands Group and Steve Madden are partnering with Juicy Couture for a new women’s footwear deal that will expand Juicy internationally.
The contemporary footwear range will broaden the Juicy Couture brand and is designed to compliment the existing apparel and accessories already at retail. The line will be consistent with Juicy’s signature branding, including details such as hardware treatments, playful prints with rhinestone touches and pops of neon.
The first collection of Juicy Couture footwear created by Steve Madden will be available around the world in Juicy Couture stores, shop-in-shops, select department stores and online at JuicyCouture.com in spring 2015.
“This collaboration has added a new dimension to our growing roster of best-in-class licensing partners,” says Jamie Salter, chairman and chief executive officer, Authentic Brands Group. “It marks yet another milestone for Authentic Brands Group as we continue to enter the realm of the international fashion-forward market.”
“When a brand like Juicy Couture becomes available to work with, you go for it,” says Steve Madden, founder, creative and design chief, Steven Madden. “This is an example of two iconic brands coming together for beneficial partnership. We want to leverage our assets and design expertise to grow the Juicy Couture shoe presence worldwide.”