Authentic Brands Group has added two new partners for its recently acquired Hickey Freeman and Hart Schaffner Marx brands–PVH and Concept One.
PVH has signed on to create dress shirts, neckwear, loungewear, sleepwear and underwear for the two brands with ties launching this fall and into the holiday season and other items following in spring 2014.
“We are excited about our partnership with ABG for theHickey Freeman and Hart Schaffner Marx brands. These are outstanding brands with a tradition of excellence that complement our current portfolio,” says Mitchell Lechner, president, dress furnishings and licensing division, PVH. “Hickey Freeman and Hart Schaffner Marx were founded on the principles of authenticity, quality, elegance and innovation. The addition of these brands will allow us to bring innovative product, a new design aesthetic, as well as a strong dress shirt and neckwear synergy to the better specialty retailers.”
Concept One is also planning a line of accessories that will include belts, small leather goods, headwear, bags and cold-weather items for both the premium brands and their diffusion labels, Hickey by Hickey Freeman and HSM 1887. Product will makes its debut in spring 2014.
ABG is now looking to extend the brands into outerwear, footwear, sportswear, fragrance and home categories.