ABG Showcases Vast Brand Slate

New products on the way for Juicy Couture, Aeropostale, TapOut, Muhammad Ali and more.

NORTH AMERICA–Authentic Brands Group hosted its first-ever Media Day, highlighting new offerings for its slate of 30 celebrity and fashion brands that will hit stores for holiday and spring shopping. 

The sheer diversity of new product headed to shelves is almost overwhelming, with ABG firing on all cylinders for all of its brands, including its latest acquisition, the high-end fashion label Herve Leger.

With such an expansive portfolio, its no surprise that ABG is looking to expand globally. Aided by a new investment from growth equity firm General Atlantic, the company will open new offices in London, Hong Kong, Mexico, Los Angeles and Shanghai within the next year.

Rather than tell you about all the new product plans, we thought we’d just show you. Here are just some of the highlights of what ABG has in the works:

ABG's Muhammad Ali Enterprises has teamed up with the street brand Sprayground for a limited edition version of their popular backpack. The Ali x Sprayground backpacks will be available at a one-day pop-up and Fight Night event taking place Tuesday, Nov. 21 in NYC's Times Square.
 
ABG showed off the new line from its latest acquistion, high-end fashion label Herve Leger, which will debut in spring. ABG bought the brand from fellow brand management company Marquee Brands at the end of October.
 

ABG is taking the Juicy Couture brand well beyond its velour roots, with new apparel and accessories offerings that were first showcased at New York Fashion Week this fall.

Comprised of two lines - Juicy Black Label (sold at Lord & Taylor, Bloomingdale's, Harrod's, Selfridges, Topshop and more) and the diffusion line Juicy by Juicy (sold at Bloomingdale's and Lord & Taylor and with an exclusive footwear capsule at Foot Locker).

ABG also plans to re-open freestanding Juicy stores in the U.S. when the time is right. And the brand is tapping into the customization trend with on-site track suit personalization at Bloomingdale's.

 
The company is planning a diffusion line of handbags for Judith Leiber, making the brand available at a more affordable price point ($400 vs. $5000 for a bag). The Juidith Leiber brand will also step into a new footwear partnership in the near future. (Pictured here: The brand's recent collaboration with Alexander Wang)
 
Coach's line of Elvis Presley-inspired bags, which will be getting a new infusion of products for spring 2018.
 
Another new extension for the Elvis Presley brand, this children's book features an original story centered on the lyrics of the song "Love Me Tender."
 
Andre 3000's collaboration with the Tretorn brand launched Nov. 13 and is already almost sold out. The rapper served as an ambassador for the brand this year, as well.
 
Tapout's range of men's activewear offerings launched at the ABG-owned Aeropostale this summer and has been a huge hit for the retailer, helping them build their profile in the men's segment. The women's Tapout line (not pictured) is currently sold at J.C. Penney.
 
Tapout body spray featuring WWE star John Cena launched at Walmart in June and will roll out to other retailers like Walgreen's in different formats for the holiday season. Tapout is the official fitness and training partner of the WWE.
 
Actress Megan Fox, who is a co-owner of and the global ambassador for ABG's Frederick's of Hollywood brand, is launching her first collection for the lingerie label, pictured here. 
 
ABG is bringing the Latin American telenovela star and YouTube celeb Talia Sodi, part of its Icons division, to Macy's with accessories, footwear and apparel.
 
Also part of ABG's Icons divison, the Marilyn Monroe brand has a whole host of products in the market including a range of wines, an intimates collection at TJ Maxx, swimwear at ModCloth and this special edition Mont Blanc pen, which retails for $750.

 

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