Fashion retailer will also kick off its spring marketing campaign next month with new creative, messaging and more.
Authentic Brands Group has re-opened more than 500 Aéropostale retail locations across the U.S.
Additionally, the retailer will kick off its spring 2017 marketing campaign next month, which will feature new creative and messaging the reflects the spirit of the brand. The campaign will reveal the brand’s transformation and welcome its customers to experience the new Aéropostale in stores, online and through social media.
“Aéropostale’s DNA is inherently free spirited and appeals to a young audience who seek brands that deliver authenticity,” says Nick Woodhouse, president and chief marketing officer, ABG. “We are excited to refresh this iconic brand and introduce our customers to a rejuvenated destination that offers great product and a fun shopping experience.”
Aéropostale is a casual apparel and accessories retailer, targeting consumers ages 16-22. In May 2016, the company filed for bankruptcy and initially closed 113 U.S. locations. In September 2016, ABG, General Growth Properties and Simon Property Group joined forces to acquire the company in a bankruptcy auction that closed with a $243.3 million bid, according to Fortune.
“We are excited to re-open more than 500 doors across the U.S.,” says Marc Miller, chief executive officer, Aéropostale. “Our store associates are thrilled for the new Aéropostale and look forward to welcoming new and returning customers into the store.”