ABG Buys Spyder Ski Brand

 

Authentic Brands Group has acquired the ski and snow brand, Spyder Active Sports, the first outdoor and sports brand in ABG's growing portfolio.

As a part of the acquisition, ABG has also established LF USA as the brand’s exclusive licensee in North, South and Central America, Europe, the Middle East and Africa for all current in-market and footwear products. LF Asia will also act as lead agent to identify best-in-class partnerships for the brand in all product categories in the Asia Pacific market.

"We are thrilled to announce the addition of Spyder to our growing portfolio of brands," says Jamie Salter, chief executive officer, ABG. "Spyder is widely known and highly respected throughout the outdoor community as one of the most technical and fashionable brands in the winter sports market. We look forward to working closely with LF USA and Spyder management to maintain and grow Spyder's presence both on and off the mountain."

"This is a truly global brand. It has extremely strong brand equity and an iconic brand mark that is instantly recognized and elicits and inspires a sense of elite technical performance, trust and forward-thinking fashion among an extremely savvy consumer," says Dow Famulak, chief executive officer, LF USA and LF Europe, Li & Fung. "Spyder provides strong building blocks from which to grow a far-reaching brand, and we are confident that between our expertise and resources, ABG's vision and Spyder's deep category understanding, we have a team that will enable Spyder to not only meet, but exceed consumer expectations."

Spyder, which started as a small mail-order business in 1978, has become one of the largest ski specialty brands in the world and has outfitted the U.S. Ski team since 1989 and the Canadian Alpine Ski team since 2002.

"This will elevate and streamline our current business while opening the door to expand the brand's reach into new markets. Our team's creativity and vision knows no bounds. Technical superiority, great design and excellent finishing are not limited to the mountain, and we are excited to show what is now possible with ABG and LF USA in our corner," says Tom McGann, chief executive officer, Spyder Active Sports.

AddThis