Aardman continues to build the licensing program for Shaun the Sheep with new apparel deals.
Cooneen by Design has signed on to create a new range of nightwear and underwear; Trademark Designs is planning a line of bags and umbrellas; and Aardman has extended their current U.K. partnership with Smiffy’s to include Pan-Europe for dress-up items.
All products will be available at major retailers beginning in early 2015.
“We value our ongoing relationships and are delighted that Cooneen, Trademark and Smiffy’s have once again chosen to work with Aardman,” says Rob Goodchild, head of licensing, Aardman. “We have now secured market leading partners across many of the core categories as we look to build a brilliant merchandise program for 2015 and beyond.”
Additionally, Aardman will exhibit for the first time at Licensing Expo this June. The event is set to take place from June 17-19 at the Mandalay Bay Convention Center in Las Vegas, Nev.