All American Licensing & Management Group has been appointed as the exclusive licensing agency partner of The Beatrix Girls doll brand.
The new line of collectible pop-star dolls is driven by original music and will make its debut at U.S. retailers this year.
AALMG is now planning an integrated consumer products program focusing on girl’s music, fashion and style, and will showcase the brand at Licensing Expo 2013, taking place June 18-20 in Las Vegas, Nev.
Created by two-time Emmy Award-winning producer and studio executive Sherry Gunther Shugerman, The Beatrix Girls band members produce real music, real hits and real fans–kids can collect their music, join their fan club and vicariously live the life of a pop-star.
The Beatrix Girls have already secured early strategic deals including a partnership with Peavey Instruments.
“We will be focusing on supporting the amazing Beatrix Girls doll line with apparel and footwear, accessories, back-to-school, domestics, gift and novelty, health and beauty accessories, jewelry, platform and mobile games, and complementary toys and electronics,” says Al Ovadia, partner, AALMG.