The Elf on the Shelf Happy Meal Campaign launches at McDonald’s
Happy Meals will contain one of 10 North Pole plush characters – The Elf on the Shelf Scout Elves, Elf Pets and Elf Mates toys – or one of two books.
November 15, 2022
The Lumistella Company, Rocket Licensing and McDonald’s have announced the launch of the first The Elf on the Shelf Happy Meal – with branded packaging, including a choice of one of 10 North Pole plush characters – The Elf on the Shelf Scout Elves, Elf Pets and Elf Mates toys – or one of two books: “Merry Christmas, It’s Your Elf” and “Merry Christmas, It’s Your Reindeer.” The collaboration is available in all U.K. and Ireland restaurants, through McDelivery and via the McDonald’s app, from the Nov. 16 through Dec. 20.
Lumistella-themed activity sheets and games are available online at McDonald’s Family Fun Hub and an activity pack envelope is on hand for drive-through restaurant visitors. McDonald’s restaurant customers can also enjoy a “Gift Launcher” table game, a “Spot The Elf Pets” digital floor game and two iPad app games available in selected restaurants – “Find Santa’s Helpers” and “Santa’s Sleigh Stack Up.” Restaurant touchpoints will support the campaign, including a cabinet displaying Happy Meal toys and books, an animated window screen, posters, balloons and flags.
“This first The Elf on the Shelf Happy Meal is a wonderful collaboration that brings together these much-loved brands and characters in an exciting new campaign,” says Christa Pitts, co-chief executive officer, The Lumistella Company. “Starring Santa’s official North Pole helpers, Scout Elves, Elf Pets and Elf Mates, this Happy Meal is sure to be a holiday hit with families at McDonald’s restaurants across the U.K. and Ireland.”