Simon & Schuster and Bellisio Foods are currently testing a line of meals inspired by the classic 1931 cookbook Joy of Cooking.
Start Licensing has signed a deal for a Bazooka Bubble Gum-branded limited-edition die cast Ford Transit van with Vanguards.
Fast food chain McDonald's is developing a new line of Happy Meal toys based on 20th Century Fox's upcoming release of Night at the Museum: Battle of the Smithsonian.
Rocket Licensing has signed a raft of deals in the U.K. for the remake of the musical Fame, set for theatrical release in September 2009.
Campbell's chicken and tomato soup cans will soon feature art from the recently released animated family film The Tale of Despereaux. It is the first-ever motion picture deal for the Campbell Soup Company.
Fast food giant Burger King has unleashed a new men's body spray called "Flame."
Dec 16, 2008
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It was an early Christmas celebration for Brand Licensing Europe exhibitors when the BLE team invited them for its annual winter party at London's Covent Garden Jewel Bar.
Dec 16, 2008
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The International Licensing Merchandisers' Association recently held their East Coast holiday reception in New York City.
Dec 16, 2008
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Diageo has signed premium U.K. food company Debbie and Andrew's for co-branded Guinness-infused sausages set to launch in spring 2009.
