Wed, 2014/05/07 - 1:00pm
Flo Rida, the Opening Night Party performer at Licensing Expo 2013, has built upon the momentum he gained at the show to enter into a new category-- health and fitness.

He has signed an exclusive licensing agreement with Digital Shelf Space that will extend his name, trademarks and image onto a number of products in the category including an exercise video series. via License! Global Magazine