iTOUCH Wearables Launches Workout Tech with Jillian Michaels

iTOUCH Wearables, a U.S.-based lifestyle tech brand, has launched its exclusive line of wearable technology in partnership with health and wellness expert, podcast host and the creator of The Fitness App, Jillian Michaels. Jennifer Flynn Case, president, Flynn Collective, brokered the licensing agreement at CES 2023, the technology trade show hosted each year in Las Vegas.  

“We believe that wearable technology is the future of fitness and are proud to have a partner like Jillian, who has been an expert in the health and wellness industry since the mid-2000s and a proponent for making a healthy lifestyle a priority,” says Alen Mamrout, chief executive officer, American Exchange Group. “This is the first stepping stone into what we hope is a longstanding and fruitful partnership.” 

“We are so thrilled to partner with Jillian Michaels and utilize her knowledge and expertise of the health and wellness space to create a sleek product at an accessible price point that will help consumers of all ages and fitness levels track and achieve their personal wellness goals,” says Steve Velasquez, chief strategy officer, American Exchange Group. “It makes perfect sense to reveal Jillian's first wearable technology collaboration at the world's most influential tech event.” 

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The brand had previously announced its multiyear partnership with Michaels in November. At that time, the brand shared that it was working with the Wellness Expert to create a limited-edition collection of smartwatches and fitness trackers designed to streamline consumers’ professional, active and social lives while encouraging healthier habits in a user-friendly way. 

“I’m incredibly excited to partner with iTOUCH Wearables,” says Michaels. “Offering affordable solutions to make health and fitness accessible has always been my mission. With this collection, we hope to empower consumers to help make the most informed decisions for themselves, and at an attainable price point.” 

The debut of the iTOUCH Air 4 Jillian Michaels Edition smartwatch and the iTOUCH Active Jillian Michaels edition fitness tracker kicks off a week of new product announcements and innovations from the brand. 

The Jillian Michaels iTouch Wearables set.

Consumers will receive a free 90-day subscription to Jillian Michaels’ The Fitness App with their purchase of the Air 4 or Active. Products will be available in the spring at Itouchwearables.com and at retailers nationwide. 

“It is so exciting to work alongside Jillian, someone whom I've looked to for health and wellness tips over the years, to create an innovative product that will propel the iTOUCH brand forward, reach new consumers and offer our current loyal customer base new attributes to help keep track and motivate them to be the best versions of themselves,” says Cynthia Nixon, vice president, licensing and brand development, American Exchange Group.