Thu, 2014/01/02 - 9:22am
Christmas may be wrapped for another year, but the Finnish firm that owns the rights to Santa Claus, wants to make him a year-round brand.


Maximising the value of brand Santa
www.theaustralian.com.au
AS a brand, Santa Claus has one major flaw: he is only really valuable for a few weeks at the end of each year.