Mon, 2013/11/25 - 9:52amAre you about to sign a new licensing contract? Make sure to read this article before you do. Unless you or someone on your team has experience negotiating licensing agreements you might not even realize you're making these costly mistakes that are hidden inside many standard licensing contracts.
Business Pitfalls to Avoid Before Signing a Licensing Agreement | Brand Licensing Expert
Are you currently a licensee (manufacturer) or licensor (brand owner) or contemplating entering a licensing arrangement? If so, you may have been weighing the business impact and exposure inherent in the definitions, requirements and terms stipulated in the licensing contract. If you have not read…