PEI Takes Nike Swim to LatAm

Distribution partnerships will help expand Nike Swim’s global presence.

Perry Ellis International has signed a host of agreements with R1 Sports, Uldin and Superdeporte Plus Peru to distribute Nike Swim apparel and accessories throughout Latin America.

R1 Sports has signed on to offer Nike Swim products throughout Brazil; Uldin will distribute merchandise in Argentina, Uruguay and Paraguay; and Superdeporte Plus Peru will offer items in Peru, Bolivia and Ecuador.

“We are confident R1 Sports, Uldin and Superdeporte will be terrific partners to bring Nike Swim to consumers passionate about performance and the sport of swim throughout South America as we continue our strategy of extending Nike Swim’s global reach,” says Oscar Feldenkreis, chief executive officer and president, PEI.

The Nike Swim-branded apparel and swim accessories will begin launching throughout Latin America this month in sporting goods retailers, department stores and swim specialty shops as well as select e-commerce channels.