The U.S. Fund for UNICEF, a fundraising and advocacy arm of UNICEF, is exploring brand licensing programs around its Trick-or-Treat for UNICEF brand, tapping licensing agency Marketing on Demand to lead the search for partners in the Halloween costu
Pabst Blue Ribbon selected The Sawtooth Group as its agency of record. The initial campaign is slated for late spring in test markets around the country with a goal of increasing consumer awareness of the beer brand by playing off its cultural attri
Mark Burnett Productions, Inc., expanded its agency relationship with Brand Central LLC to manage the licensing program for its new game show, Are You Smarter Than a 5th Grader?, on Fox. Licensees already enrolled, include Hasbro for board and plug
ToyQuest signed on with The Mad Science Group for a line of science-related toys and activities. The new fall line will include the Bubble Experimentation Lab, Dinosaur Curator Set, Goo Maker, Hydraulic Robotic Arm, and the Egg Drop Challenge.
HIT Entertainment signed its first major Spanish language television deal in the U.S. with V-me, a new national Spanish language 24-hour digital broadcast network presented by public television stations in markets across America. The deal brings mor
Bandai Collectible Games, a division of Bandai America Inc., secured the collectible card game license for Cartoon Network’s Ben 10 TV series. Bandai America currently serves as the brand’s master toy licensee and offers action figures,
Sanrio, Inc., appointed Andrea Sobel vice president of marketing. Cookie Jar Entertainment named Brook Hefner public relations manager. Nancy Bailey & Associates, Inc., hired Frances Alvarez as vice president.