Reebok is launching the VY Electrify football cleat and trainer, named for Titans quarterback Vince Young.
The UK Licensing Awards 2008 have named category finalists.
The National Basketball Association and Cartoon Network are partnering on a joint consumer products and promotional campaign based on the television series, Ben 10: Alien Force.
De La Rue Holographics is again supplying a secure anti-counterfeit solution to protect FIFA’s official licensed merchandise, including products for the 2010 FIFA World Cup South Africa.
U.K. sports retailer and brand owner Sports Direct International saw sales fall by 6.5 percent to £1.26 billion and profits slump to £150 million from £214 million for the year to April 27, 2008.
Eastman Kodak Company and Universal Pictures promoted the latest installment of “The Mummy” franchise at the NASCAR Sprint Cup Series race at Chicagoland Speedway on July 12.
Interactive games and content licensing agency AT New Media and Granada Ventures have started signing deals with games publishers and developers across Granada’s portfolio.
Wicked Cow Entertainment, a New York-based creative brand management and business development firm, has inked a licensing deal with 11-time ABA/NBA star Julius Erving.
AT New Media has signed a deal to represent the lumberjack sports competition series, the Stihl Timbersports series.
