 | January 1, 2011
An exclusive look at how EVP Liz Kalodner established CBS Consumer Products as a major player in brand licensing through innovative partnerships and programs that leverages the network's rich content of hit primetime shows, films and classics.
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 | January 1, 2011
A sunnier economic forecast draws hundreds of exhibitors to the 2011 Licensing International Expo, where history dictates that deals get closed.
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 | January 1, 2011
By:Sam Phillips
The world's largest country establishes itself as the next frontier for licensing and branding.
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 | January 1, 2011
By:Faye Brookman
After a few years of detouring past apparel to electronics and other categories, consumers started freshening their closets, especially during the past holiday season. As part of that trend, many opted for more licensed offers.
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 | January 1, 2011
By:Doug Desjardins
Toys based on movie and TV properties are key drivers to toy sales but it's a fickle business, with boon years loaded with merchandise-friendly films and TV shows followed by barren ones filled with flops and few sequels. The good news for toy retailers is that 2011 is shaping up to a boon year with plenty of sequels and new films with merchandise potential.
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 | January 1, 2011
By:Bernadette Casey
HBO Licensing and Retail finds continued success with the "Sex and the City" franchise, using it as a model for other popular shows including "True Blood" and "Boardwalk Empire."
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November 11, 2011
By:Tony Lisanti
There is always an annual event or breaking news headline that oftentimes defines the legacy of a prominent executive, the business strategy of company or the trending of an entire industry. In the world of brand licensing, 2011 is "that" year and then some.
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November 11, 2011
By:Sam Phillips
The overarching theme of this year's Brand Licensing Europe event promoted a measured patience with properties and waiting for the right time and place to launch a new program.
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November 11, 2011
By:Sam Phillips
Brand Licensing Europe, which took place Oct. 18-20 in London, featured 252 exhibitors from 59 countries and drew more than 7,000 attendees over the show's three days.
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