Reebok is launching the VY Electrify football cleat and trainer, named for Titans quarterback Vince Young.
Van Heusen partners with Panama-based Ben Betesh International S.A. and Mexico-based Euro CVH. Under the licensing agreement, Euro CVH will manufacture and market a full range of Van Heusen sportswear and accessories and must open seven Van Heusen retail stores in Mexico by 2012.
Like-for-like sales at international fashion retailer H&M fell by 2 percent in June, compared to June 2007, while overall sales increased by 8 percent for the month against market forecasts of a 5.2 percent gain.
Adrenalina, a retail entertainment destination designed for extreme sports enthusiasts, has signed exclusive licensing agreements to sell Adrenalina-branded children’s footwear and fragrances.
English designer Heidi Sturgess is launching her first range of artwork at The Brand Licensing Show.
The UK Licensing Awards 2008 have named category finalists.
The National Basketball Association and Cartoon Network are partnering on a joint consumer products and promotional campaign based on the television series, Ben 10: Alien Force.
Shaw Family Archives and Bradford Licensing Associates are expanding their global licensing program of Marilyn Monroe images to Blues Clothing.
EM.Entertainment has signed Beco-Beermann as swimwear and swim accessories licensee for Taffy Entertainment’s Dive Olly Dive! – known as Tauch Timmy Tauch! in Germany –for Germany, Austria and Switzerland.
