August 1, 2010
By:Tony Lisanti
A quick visit to a Sanrio boutique or a Hello Kitty shop at a major retailer will provide a quick assessment as to why this brand licensor and lifestyle company is so popular among consumers worldwide. Whether its the scope of the merchandise collections or the quality of each product or the creativity of the artwork, the message is clear to consumers and reinforces the simple philosophy upon which the company was founded five decades ago—"Small Gift, Big Smile."
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August 1, 2010
By:Sam Phillips
Writer and producer Andrew Davenport will deliver the keynote address at Brand Licensing Europe, which is being held from Sept. 28 to 30 at London's Grand Hall, Olympia. The title of his talk is, "From Laa Laa and Po to Igglepiggle and the Pinky Ponk—Teletubbies, In the Night Garden, and Other Stories."
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July 1, 2010
By:Tony Lisanti
A new retail study of the world's most valuable retail brands reveals several key merchandising and consumer trends that every licensing executive must be cognisant of in order to help garner a spot on retail shelves and maximize marketing, promotions and sell-through.
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July 1, 2010
By:Sam Phillips
Working with a license can also help retailers to expand a private label line into new categories.
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June 1, 2010
By:Tony Lisanti
There's little doubt as to how much every retail and licensing executive wanted to forget 2009 and welcome the start of a new decade. Yet, it's already time to forget 2010 and start planning for 2011 and beyond.
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June 1, 2010
By:Sam Phillips
"I like to be in America" is a line from the popular song "America" by Leonard Bernstein and Stephen Sondheim from "West Side Story," which first opened on Broadway in 1957, and recently won a Grammy for best musical show album.
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May 1, 2010
By:Tony Lisanti
The power control switch for mergers and acquisitions, not only in brand licensing but in other industries as well, was flicked on a few months ago with a strong and confident force—and it's likely not to be shut off for the foreseeable future.
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May 1, 2010
By:Sam Phillips
The luxury sector will grow this year, according to a report from Bain & Co. published in April. Bain is only predicting 4 percent growth, but it's enough to evoke an audible sigh of relief and a quiet popping of corks. Obligingly, the world's biggest luxury group, LVMH, has supported Bain's prediction by reporting a first-quarter hike in sales that went beyond financiers' wildest dreams. Apparently well-heeled consumers suffering from "frugal fatigue" are back on the brands, and retailers are building up their stock of mega-branded goods after a period of austerity. Although this is very promising news for all of us at the other end of the trickle-down effect, I've been more moved this month by the humble tee, and by the creative and commercial efforts of designers and retailers to get you into a new one.
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January 1, 2010
By:Tony Lisanti
It's that time of the year when lists of all types are prevalent in the media and especially this year as a new decade begins.
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