January 1, 2010
By:Tony Lisanti
It's that time of the year when lists of all types are prevalent in the media and especially this year as a new decade begins.
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January 1, 2010
By:Sam Phillips
The toy industry is all excitement this month with new products and technologies, new markets and speculation about this year's Christmas lists. Licensing can be vital to it, of course—as one toy licensee said to me, "You're only as good as your license."
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November 1, 2009
By:Sam Phillips
"The brand management of packaged goods is from Mars, but the brand management of entertainment brands is from Venus," notes Bruno Schwobthaler during his keynote address at the Brand Licensing Europe show last month. And after a career spanning yogurts, fizzy drinks and superheroes, he should know.
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November 1, 2009
By:Tony Lisanti
The importance of partnerships between licensees and retailers is clearly exemplified in this issue of License! Global featuring 125 licensees listed in the exclusive annual Top Licensees Report and the cover story featuring Toys"R"Us and its chairman and chief executive officer Jerry Storch.
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October 1, 2009
By:Tony Lisanti
While it's been well-documented that the recession is officially over, sales for the holiday season will be flat at best, and 2010 will be a better year.
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October 1, 2009
By:Sam Phillips
Children's television is in a perilous state as far as funding...it needs to find other sources of income...
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September 1, 2009
By:Tony Lisanti
Disney's acquisition of Marvel Entertainment, which was described as a classic win-win deal, is yet another sign of the times in retailing and licensing.
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August 1, 2009
By:Tony Lisanti
Despite signs that the recession is easing—including the recent headline in Newsweek magazine proclaiming "The Recession is Over!"—there remains still a level of uncertainty among consumers amidst some very aggressive marketing efforts by licensors and retailers who keep on trying to spur a recovery.
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August 1, 2009
By:Sam Phillips
It's been two and a half years since I worked on License! Europe magazine. Everything and nothing in the industry seems to have changed. "We are working a bit harder for every pound," is what one licensor told me last week and this seems to ring true across all areas of the business. But it's not necessarily to the detriment of anything, least of all the quality of what's on offer to retailers and consumers. It's a tough climate, but around Europe the tough seem to be getting on with it. Licensing is still, after all, an industry of irrepressible optimists.
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