May 1, 2011
By:Tony Lisanti
The Top 125 Global Licensors report reveals continued growth and consumer demand for licensed merchandise from entertainment to fashion to corporate brands.
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May 1, 2011
By:Sam Phillips
May blossom fills our hedgerows right now and are an optimistic herald of summer. But underneath the blossom are tough, sharp thorns. It's slightly how the market seems. In Europe at the moment (at least in Western Europe), marketing messages are upbeat and the licensing world is full of its usual optimism. But the truth is that business is working against the tide of market maturity, stiff competition and sluggish retail performance.
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January 1, 2011
By:Sam Phillips
While inclement weather may have kept some consumers out of the stores, many brands saw an increase in holiday retail sales in the U.K.
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January 1, 2011
By:Tony Lisanti
The fact is that the major headlines and news events of 2010 will influence brand licensing and retail in 2011 and beyond. Here are 10 examples of prominent newsmakers that are worth tracking as stories continue to unfold.
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November 1, 2010
By:Sam Phillips
Transmedia is the new buzzword. It's used to describe how entertainment companies will develop new brands and entrance, educate and engulf a global audience. If you Google "transmedia" you see that it is moving from its principally intellectual context (discussed, for example, in Henry Jenkins' 2006 book "Convergence Culture") into the mainstream.
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November 1, 2010
By:Tony Lisanti
When the news was recently released that an auction of more than 150 brands was being held in early December at the Waldorf Astoria, I immediately envisioned various brand licensing executives sitting in the audience ready to place the next bid on what could possibly become the next big time DTR deal.
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October 1, 2010
By:Tony Lisanti
While many brand licensors and retailers have implemented various cost-cutting measures and expense controls over the past several years during the global economic crisis and downturn, they have also established strategic initiatives that will prepare their companies for the next growth surge.
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September 1, 2010
By:Sam Phillips
Welcome to the Brand Licensing Europe issue of License! Global. Here in London there's a definite feeling of excitement and anticipation among the licensing community.
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September 1, 2010
By:Tony Lisanti
The timeliness of the Rainbow and Nickelodeon global partnership just announced this month underscores not only the importance of brand licensing and entertainme nt in today's marketplace, but it also points out the growth and prominence of the Loreto, Italy-based independent animation studio, which is the exclusive cover story of License! Global's Brand Licensing Europe issue.
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