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Brands

Waterworks Taps Springs Global for Bath Line

March 12, 2010

A Waterworks–branded bath collection is being produced by Springs Global and will be available at retail in September.

Madonna, Iconix Team for First Macy's DTR Deal

March 11, 2010

A Material Girl–themed juniors' fashion line will launch exclusively at Macy's in August through MG Icon, a new joint venture between Iconix Brand Group and Madonna.

4Sight Licensing Adds Partners for Pets

March 11, 2010

Three new licensees have been signed by 4Sight Licensing for American Kennel Club and Cat Fanciers' Association.

Guinness World Records Adds Agent in South America

March 10, 2010

Exim Licensing has signed up to handle the licensing rights of Guinness World Records in South America.

Boy Scouts Test Apparel at Target, More

March 9, 2010

Seven new licensees have recently joined the Boy Scouts of America's merchandise program, including Hybrid Apparel.

Royal Opera House Signs Four New Licensing Partners

March 3, 2010

The Royal Opera House has announced four new licensing partnerships, including Jakks Pacific.

Mr. Clean Celebrates 10 Years in Licensing, New Products

February 26, 2010

In celebration of Mr. Clean's 10th year in licensing, longtime licensees Butler Home Products and Magla Products are expanding their lines.

Bernd Conrad is New Head of Licensing at m4e AG

February 26, 2010

Bernd Conrad has been appointed as head of licensing at the Grünwald–based brand management and media company m4e AG, starting on March 1.

Aca Joe Brand to Re-Launch with Gator Group

February 25, 2010

Gator Group has been tapped to revive lifestyle apparel brand and retailer Aca Joe.

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