The Valen Group, a licensing agency specializing in food and beverages, has developed a strategic plan for licensing Biltmore into retail food and beverage product categories congruent with the Biltmore brand and heritage.
Martha Stewart has expanded her Create and Celebrate lines into Wal-Mart stores in Canada and the United States.
The Valen Group has negotiated three new brand extension agreements for their client, Rust-Oleum.
As part of its commitment to wellness and growing presence in the organic market, Campbell Soup Company has acquired the Wolfgang Puck soup business, one of the leading organic soup brands in the United States from Country Gourmet Foods.
Fashion house Versace and Lamborghini, who have been collaborators since 2006, have launched the Lamborghini Murciélago LP 640 Roadster Versace and a collection of accessories.
The European Licensing Company (ELC) has opened an office in Bucharest, Romania, and has moved to larger premises in Moscow where it will recruit additional team members.
Corbis has announced that its Rights Services Division is being rebranded to "GreenLight."
Copyright Promotions Licensing Group (CPLG) France has signed car customizing specialists Impex to extend its range of FIA World Rally Championship (WRC) motor accessories for distribution across Spain, Portugal, Germany, Italy, Switzerland, Belgium, Luxembourg, The Netherlands, Greece, Cyprus, Malta, Austria, Eastern Europe, Scandinavia and the Middle East.
Golf Digest, the number one golf magazine in the world, will expand its licensing program in both the US and internationally in 2008 with brand extensions in new and existing product categories, such as men?s accessories and apparel, eyewear, luggage, wine, stationery, golf accessories and games.
