Reebok Unveils ‘Reebok Impact’ With Futureverse

Reebok has launched “Reebok Impact” – a custom AI fashion experience on Instagram. Reebok Impact expands the boundaries of sneaker culture by putting new technology into the hands of everyday consumers, allowing the creation of AI-infused, custom digital sneakers. 

Sneaker fans globally can immortalize their photo memories in the form of a Reebok digital sneaker by sending it via Instagram DM to @reebokimpact. In a real-time chat, Futureverse’s AI will craft a custom sneaker in the colors and style of the image. Users can choose between the Reebok Pump, Classic Leather, or Club C models, and customize the digital sneaker with AI-generated art. The original photo memory will be stored in the sole of the sneaker. 

The experience is free for up to four digital sneaker creations, which can be shared or purchased as game-ready files compatible with Unreal Editor for Fortnite (UEFN) and Roblox and will be interoperable with many virtual experiences to come, including the recently announced upcoming AAA MMO game OPEN, from the creators of Ready Player One. 

“We are thrilled to announce the launch of Reebok Impact, which marks an important milestone in our commitment to innovation and technology. We are excited to partner with Futureverse to explore new and engaging ways to bring our brand's ethos to a wider audience,” says Todd Krinsky, chief executive officer, Reebok. “Through Reebok Impact, we look forward to revolutionizing the digital fashion landscape and providing our customers with a unique and immersive experience.” 

“We couldn’t be prouder to introduce this initial experience as part of our long-term partnership with Reebok,” said Shara Senderoff and Aaron McDonald, co-founders, Futureverse. “Together we’ve pushed the boundaries of both personal expression with the exemplification of life imitating art and art imitating life. Leveraging AI creates an easy-to-navigate user experience that meets sneaker fans where they are. The future of fashion has arrived, and this is only the beginning.”  

“Reebok Impact” is the first launch from Futureverse and Reebok, who announced their partnership last year with the intention of creating innovative artificial intelligence, web3, blockchain-based gaming and metaverse experiences for consumers, broadening product interactions across the Reebok ecosystem.